Understanding Discrepancies Between Kit and Instafloss

If you've noticed a difference in subscriber numbers between Kit and Instafloss, it's due to the way each process handles contacts. Understanding these differences can help you manage your email lists more effectively.

We receive new contacts, including both active and complained contacts. After removing duplicates, only active subscribers are flossed. Complained contacts are not flossed because ConvertKit/Kit automatically prevents sending to those addresses.

We retrieve all contacts from the previous day, regardless of their status. This includes active, complained, canceled, and other non-active subscribers.

The distinction between Instafloss and Autofloss ensures that only active subscribers receive emails while keeping historical data intact. If you want an extra layer of email hygiene, enabling Autofloss can provide broader protection by accounting for all contacts, regardless of their status.

By understanding these processes, you can make better decisions about list management and improve email deliverability.