How to enable Instafloss for Braze

10 min

Instafloss gives Braze real-time capabilities! Follow the instructions to start preventing bounces before they happen:

Step 1. In your Braze integration, open the Schedule tab and switch Instafloss on.

Step 2. Copy the webhook URL from the Instafloss instructions dialog.

When you switch Instafloss on in the Schedule tab, the Instafloss instructions dialog opens. Click the copy icon next to the webhook URL.

Step 4. Click Create Campaign and select Webhook

Step 5. Give the campaign a name under Campaign Name and click Blank Template under Predesigned Webhook Template

Step 6. Paste the webhook URL copied from step 2 into the Webhook Url, ensure JSON Key/Value Pairs under Request Body include email -> {{${email_address}}} and braze_id -> {{${braze_id}}} and then click Delivery near the bottom

The preview will look like the following:

POST https://webhooks.mailfloss.com/webhook/braze/<Webhook URL from Step 3> { "email": "{{${email_address}}}", "braze_id": "{{${braze_id}}}" }

Step 7. Select Action-Based Delivery and for trigger add the trigger "Add an Email Address", and ensure under Schedule Delay the trigger event is set to "Immediately", then click "Target Users" near the bottom.

Step 8. Under Targeting Options, ensure the Additional filter is set to Email Available is true.

Step 9. Under A/B Testing, ensure the Control Group checkbox is unchecked and then click Conversions near the bottom.

Step 10. Click Confirm near the bottom to progress to the next screen.

Step 11. Click "Launch Campaign" to finish the campaign creation.

Step 12. Back in mailfloss, confirm and turn on Instafloss.

In the Instafloss instructions dialog, tick I have completed the instructions, then click Yes, I've completed the instructions. Turn on Instafloss.

Please note that Instafloss is for real-time operations only. For bulk import/cleaning operations, see this article. Please do not send large batches of email addresses to the provided webhook address.

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